8 Step Content Posting Guide

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8 Step Content Posting Guide

We want to have a strong media presence.There isn't enough time in the day to do it all. Our social media posting isn't frequent enough or reflective of our branding. We're not getting conversion and engagement. "What to do?"

Create a Custom Content guide for yourself or your staff to use for inspiration in posting.

Here are 8 easy steps

Create a Grid 4 blocks by 4 blocks on an 8.5 x 11 landscape document. You're going to fill it in as follows:

1. Take a look at the demographic you do business with. Think about their lifestyle and needs. Create 16 Titles which are categories that reflect their specific interests.  

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Creative Direction? How can I benefit?

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Creative Direction? How can I benefit?

You have created a lot of marketing already. You've determined a business name, designed a logo, built a website, opened your social media accounts and printed your business cards but it doesn't feel cohesive and you are not getting enough web traffic or converting social interactions into business. Maybe you haven't even done that yet, because the task is so daunting and you don't know where to begin.

That's where Creative Direction comes in. Creative Direction begins with a "Creative Brief".

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SEO and Connectivity- 5 Steps

Did you know that bringing visitors to your website through Search Engine Optimization (SEO) will increase internet visibility and visitors to your site?  You can hire an individual or company to do this, or improve the odds yourself.  Here are a few must's!

1.  Make sure your website is built on a platform that allows you to push blog posts to social media automatically.

2. Create regular posts from the blog on your website and make sure to push them to your social media accounts, rather than generating them from social media.

3. Add pictures to your posts.

4. Add video to your website, blog and social networking posts.

5. Use tags on all of your posts that are common search terms for subject about which you are blogging or specific to your business or service.

Try this and then view your website analytic's to see how many visitors you have captured, what content they are engaging with and where they came from to measure the results.