You have created a lot of marketing already. You've determined a business name, designed a logo, built a website, opened your social media accounts and printed your business cards but it doesn't feel cohesive and you are not getting enough web traffic or converting social interactions into business. Maybe you haven't even done that yet, because the task is so daunting and you don't know where to begin.

That's where Creative Direction comes in. Creative Direction begins with a "Creative Brief".