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How truthful are you when it comes to evaluating your own work ethic and time management in terms of what you do to forward your real estate career?
1. I’ll do what I’ve always done.
Does that include cold calling, door knocking and snail mail campaigns? That may have worked in the past though is no longer the efficient choice for real estate marketing. Time to update how and where you spend your marketing budget and shift to the digital world.
2. There aren’t enough hours in the day.
This may be true. Check your own time on social media, could you be using that time to promote yourself? If you are promoting yourself, is your messaging clearly defined? Do prospects understand who you are and what you offer? If not, then you need to hire a virtual assistant or social media manager to do it for you.
3. My funds are tight.
It’s true, it’s expensive to be a real estate agent. Dues, desk fees, taxes, wardrobe and ever-present bills. Don’t spend money on fads or seminars, instead, make marketing funds part of your annual budget. Hire experts to create a personal brand, write content messaging and develop a winning social media strategy. Those funds will be well spent as you watch your business grow. Try to avoid automated content feeds….it’s noticeable and doesn’t have the affect of authentic content messaging.
4. I’m not sure of my market.
Do you work in a certain neighborhood but long to sell luxury real estate in another area? Do you work with buyers, have an occasional listing and wish you were a listing agent instead? Is this making your business model inconsistent? Go for profitability in your current expertise and capitalize on that, building on your success in an area of real estate where you demonstrate strength. Buyers eventually turn into sellers.
5. Yes, you’re great! Now what?
Today’s marketing focus is less on touting your success and more on what you offer clients. People trust you more when you show them WHO you are and what you do for them. Share success stories, testimonials. Take photos of clients during a key exchange. Talk about the business of real estate, trends in homes, remodeling, interiors, diy, garden tips, local news and events. Give consumers the real nuts and bolts of what it takes to own a home and live in your area. Bring value.
Take a look at where you are and want to be to fine tune your business and marketing plans. You will achieve the most growth in areas of strength when your budget is applied thoughtfully.
Erika Burke is the Founder of Scribe415 in San Francisco - A Digital Branding Agency for branding, website development, content creation, ghost blogging and social media marketing for real estate and business professionals. She was a Top Producing Realtor in SF for 13 years, and is no longer active, but remains licensed DRE#01386234.
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Grow Your Brand, Define your Value!
Your brand is the foundation of your marketing. The words and tone tell YOUR story, define your approach and level of service. Use powerful, meaningful words and images.
What is your mission and vision?
What value do you bring?
What is your promise?
Who is your ideal client?
What is your specialty?
How do you set yourself apart? Tip: This is your tagline.
Theme and Style
Logo, Colors, Fonts, Tagline, Strap line, Industry Logos, Bio, Testimonials
Go Big with Online Marketing
Take your brand through all of your digital media outlets for a consistent image and messaging.
Business | Personal Website with lead capture
Content Marketing | Post to social media FROM your BLOG, bringing users back to your website. Use live and graphics video to optimize SEO. Use local valuable content.
Social Media Marketing | Choose social media and set-up to brand, determine paid media use for: Facebook, Instagram, LinkedIn, Twitter, Yelp, Zillow, Realtor. com, Pinterest etc.
Drip Email | Manage communication, lists, tracking.
Set an Annual Budget
7-9% of total projected gross profit for growth
5-6% of total projected gross profit for marketing already in place
Break it down monthly and allocate for the year.
Erika Burke is the Founder of Scribe415 - A Digital Branding and Marketing Agency based in San Francisco, working globally
#scribe415 #branding #websitedesigner #content #socialmediamarketing #igotit #yougotit #2018marketinggoals #itseasierthanyouthink #inspired
Real time Real Estate success stories provide confirmation of consistency in real estate branding, messaging and social media marketing.
Here are 2 recent Realtor stories.
2 weeks ago, my client led a listing meeting. When the meeting ended, the client stating that he would "check her out" and circle back. Within half an hour, the prospect texted "I like what I saw and I'm ready to do business with you". My client was relieved that she led the meeting, as her website, content and social media branding were firmly in place showing any prospective client who she is and what she offers. This directly motivated the prospect to choose her.
My Realtor client was contacted for a luxury home listing through a business referral. The new prospect opened the conversation exclaiming how refreshing, sophisticated and direct her website and social media marketing were, that he needed go no further and would be listing several high end properties with her for sale totaling millions in business.
Every Real Estate professional who has embarked in a scaled-up marketing program including website, content, branding and social media marketing have seen direct results, an increase in sales price point and volume of business within 6 months of launching a full scale digital marketing program - often surpassing their own expectations and concerns on how to measure marketing effectiveness.
As a licensed Realtor with a 30+ year background in marketing, I always assure my clients to stay consistent and "Trust the process, it works!" and it does.
Erika Burke is the Founder and Creative Director of Scribe415 and enjoys creating fully optimized digital marketing programs for business and real estate professionals. Your success is truly my measure of success.
#erikaburke #sanfranciscorealestatemarketing #bayarearealtors #realestategroups #eastbayrealestatemarketing #winecountryrealestate #scribe415 #branding #websitedesigner #content #ghostblogging #socialmediamarketing #socialmediamanagement #igotit #yougotit #2018marketinggoals #itseasierthanyouthink #imeasy #makeithappen #commit #increaseyourbusiness #smartmarketing #resultsmarketing
Websites seem so yesterday. "I can run my business from social media, they give me all the tools." Not so fast!
A website is the home and virtual business card for your business with the info your prospects are looking for.
Posts relevant to your business are pushed to social media from your website. Think product listing, company culture, news and events. Users are directed back to your website, validating your business to promote engagement. (Just like this post)!!
ORGANIC SEO. Web crawlers look for valuable content and video to index for search engines. Originating valuable content from your website promotes organic SEO to improve search engine rankings.
COSTS. Costs for a website are from DIY in the $250 range, to a custom website at $1,500-$10,000. Web and SM development can happen in stages to grow as business increases.
Branded social media set-up costs are $150-$1000 for multiple outlets.
Site and SM management costs are $50-$150 per hour or may be charged by the post.
To control maintenance costs, check for training to self manage or train an assistant, even virtually.
FIRST STEP. Consult. Connect with at least 3 web developers. Learn what they offer, timeline, deliverables, costs, extra services like branding, SM marketing and training. Get a proposal and make a contract defining the project. Your web developer may continue to be in your business life, so make sure the relationship feels right.
NEXT STEP. You will need to be involved in your website creation and social media marketing management, so earmark the time and understand that you are moving your business to the next level.
Spending your time and money interconnecting your social media with your branded website provides you with a digital media marketing presence and messaging that grows your business through exposure and organic SEO.
Erika Burke is the Founder of Scribe415-A Digital Marketing Agency for business and real estate professionals who want to grow their business.
Make the freelancing process work for you and your freelancer so that everyone is on the same page.
1. BE CLEAR. Before reaching out know what you want to have done, make a realistic timeline, know your budget or range and the freelancers fees so that you are connecting with a freelancer in your price point.
2. STAY ON POINT. For your consult, keep grievances to a minimum. Focus on your company, product or service, challenges, budget, timeline, remaining details and next steps. This will help you know if you are a right match. Follow-up with a re-cap email.
3. NO GHOSTING. If you, as the client or the freelancer aren't feeling it, reveal it ASAP. Don't be afraid to say "No". Ghosting anyone is disrespectful and can affect your reputation.
4. NEGOTIATE. Rates are negotiable. Projects can be scaled to meet a clients budget or grow as your budget grows, however don't try to reduce a fair price for your project at the onset.
Valuable Freelancer Freebies:
-Free consults. Unpaid time
-Overtime. You don't get charged for it
-Taxes. 30%-40% of their fee is going to pay taxes.
-Health insurance. They cover their own insurance and health expenses
-Time Off. No paid time off
-Expenses. Ubers, internet tools and apps, lunch meetings come out of pocket
-Rate Sheet. Provide your rates and general estimates before a consult to set expectations.
-FAQ. Provide the info the client needs: rates, clients you work with, payment, lead time, timeline, specialties.
Rates are determined by level of experience, expertise, efficiency and demand. They are business owners with families who support themselves. Their time is valuable including phone, email, estimates, proposals and contracts.
Response time is critical during all phases of your project. No ghosting allowed. A freelancer is deeply immersed in your business success and in delivering as promised, so treat them with the respect that they deserve for a rewarding and ongoing successful business relationship.
Erika Burke is the Founder of Scribe415 - A Creative Agency, and a freelancer.
#scribe415 #branding #websitedesigner #content #socialmediamarketing #igotit #yougotit #2018marketinggoals #itseasierthanyouthink #imeasy
Everyone wants to show up in a search. How do you get it today? SEO has changed.
Here's 15 things to do:
1. WEBSITE STEP ONE-Have a personal or business website, so it is indexed and crawlers identify your site.
2. CONTENT-Make it rich with high quality content and relevant backlinks. Add video. Create a blog and push to social media from there.
3. SECURITY-Make your website a secure SSL site https:// instead of http:// to bring your Google ranking higher.
4. RANKING-Use related keywords to your business.
5. TITLES-Make your meta descriptions inviting (write great titles) to get click through's which are more important than ranking.
6. POP-UP'S-If done well, don't interrupt ranking. Make them smaller, unobtrusive with content relevant to your visitors.
7. KEYWORDS-Use them, but not in a gratuitous way. Focus instead on high quality content for your user. Hire a writer.
8. META TAGS-Make your headlines 4-9 words using few keywords, informing your reader. Don't keyword 'stuff'. Keep important concepts in your headlines at the top of site pages.
9. HOME PAGE-Make a balanced inviting home page for a good first impression, clarifying your business.
10. SIZE-Larger sites don't necessarily rank better. Each page needs to be compelling, so readers want to read it.
11. ANALYTICS-Check your site analytics for page load time, bounce rate, time on page, page views per visit and scrolling habits. Then improve or delete.
12. GO LOCAL-LOCAL SEO matters a lot! Get a Google "My Business Page", unlock and verify it to show up in search traffic.
13. IMAGE NAMES-Name your images with a name that identifies the image. Use BMP, GIF JPEG, PNG, WebP, SVG so that Google can index them.
14. MOBILE-Optimize your website for mobile so that it can be read on whatever device is being used.
15. DIY-Raise your SEO yourself, with planning. Use remarkable content. It's about your searchers experience for quality, relevancy and ease of movement through your website.
Erika Burke is the Founder, Marketing & Creative Director and Content Writer at Scribe415 - A Creative Agency
#scribe415 #branding #websitedesigner #content #socialmediamarketing #ecommerce #igotit #yougotit #goforit @scribe415
Everytime I work with a client there is that moment, that jumping off point, when I'm feeling brave and I move ahead to create a brand, website, write their content or manage their social media! It's no different than drawing, painting, taking a beautiful photograph. If you have good command of your tools, trust in your skill and most of all the desire...You will succeed in bringing your vision to life.
The best thing about working with individual Real Estate Agents, Real Estate Groups and business is watching their business grow when they put their branding, website and social media in place and begin to make it work for them. Their reach expands, their message is heard and they thrive.
Erika Burke is the Founder, Marketing & Creative Director & Writer at Scribe415 - A Creative Agency.
Proud to announce the launch of TMS - Travel Management Services website. If you're thinking of going to Ireland - connect with them. They lead chauffeur guided tours, including countrywide and golf tours of Ireland all while relaxing in a premium luxury vehicle for individuals and groups. They also provide corporate travel & event planning and private car service.
It was so refreshing to work with my Irish clients who were all so hospitable, friendly and engaging....it was a real pleasure...and a few laughs along the way are always welcome. When minds come together for true collaboration - great things happen.Read More
WHAT IS A CIRCULAR DIGITAL BRAND?
It's your story. What you want tell people through on-line media outlets and your website. Who are you? What do you stand for? How do you do business? How successful are you? What can clients expect? Communicating your brand builds loyalty, friends, fans, users and connections. It is your digital calling card.Read More