Website Launch Bartlett + Rogers Real Estate - San Francisco/Oakland/Berkeley

Proud to announce a website and digital marketing launch!

I had the great privilege of working with the dynamic real estate team of Stephen Bartlett and Patty Rogers to create a brand for their team, design and develop their website and set-up their social media to branding. Plus let’s not forget the management of their Search Engine Optimization (SEO). They are already a top producing San Francisco Bay Area team and now have a digital presence that reflects their success. Congratulations are in order! Learn more about them: https://bartlettrogers.com.

Please connect if you or your colleagues are ready to make the digital leap to promote your business.

Thank you Stephen and Patty!! It was and always is truly a pleasure to work with such savvy Realtors!

Erika Burke | Scribe415 | erika@scribe415.com

Facebook for Real Estate - Building Organic Reach

In Jan 2018 Facebook returned to a “meaningful interactions” algorithm of family and friends, showing fewer public posts from business, brands and media.

Commenting and sharing are more important than likes and clicks. More comments = more distribution. Content must spark conversation through relevant, local and timely topics that add value to users lives and encourage opinions.

Posts that gain icon clicks, especially the “heart”- loving icon, will also provide a boost.

Build Organic Reach:

• Complete your Facebook business profile page. Keep it updated.
• Place your FB business page name in the business description on your personal page.
• Share your Facebook (and all social media) posts FROM YOUR BLOG on your website!
• Invite clients and prospects to your page and ask them to designate you as a “See First” contact.
• Post live video to gain 6 times more interaction than regular video: Ex. touring homes, features/finishes/fixtures/lighting, yards, celebrations, closings, local business/restaurant profiles, vendor profiles, Thank-you’s and shout-outs, team profiles, your pets.
• Make your posts relevant, provide news or info of a local researched-backed nature and worthy of comments, conversation and shares.
• Use location to maximize posts. Include back-links.
• Use good imagery and captions.
• Ask Questions.
• In general. Live video or video of 30 seconds garners the most discussion among viewers.
• Think of timing for scheduling posts when most users are online.
• Stay on top of your FB messaging.
• Follow influencers hoping they follow back and share your posts.
• Join Facebook Groups, interact and form your own group.

Publish content that inspires users to comment, start conversations, encourage replies and tag their friends. Become a trustworthy source. Then ENGAGE, answer comments, start convo's.

Erika Burke is a Digital Marketer and founder of Scribe415 - A digital real estate marketing & branding agency.

#scribe415 #branding #websitedesigner #girlboss #content #socialmediamarketing #2018marketinggoals #marketing #digital marketing #socialmedia #contentmarketing #onlinemarketing #branding #smallbusiness #marketingtips #socialmediatips #seo #marketingdigital #entrepreneur #business #socialmediamarketingmanager #ghostblogger

---

SEO 2018 What to Do!

Everyone wants to show up in a search. How do you get it today? SEO has changed.

Here's 15 things to do:

1. WEBSITE STEP ONE-Have a personal or business website, so it is indexed and crawlers identify your site.
2. CONTENT-Make it rich with high quality content and relevant backlinks. Add video. Create a blog and push to social media from there. 
3. SECURITY-Make your website a secure SSL site https:// instead of http:// to bring your Google ranking higher.
4. RANKING-Use related keywords to your business. 
5. TITLES-Make your meta descriptions inviting (write great titles) to get click through's which are more important than ranking.
6. POP-UP'S-If done well, don't interrupt ranking. Make them smaller, unobtrusive with content relevant to your visitors. 
7. KEYWORDS-Use them, but not in a gratuitous way. Focus instead on high quality content for your user. Hire a writer. 
8. META TAGS-Make your headlines 4-9 words using few keywords, informing your reader. Don't keyword 'stuff'. Keep important concepts in your headlines at the top of site pages.
9. HOME PAGE-Make a balanced inviting home page for a good first impression, clarifying your business.
10. SIZE-Larger sites don't necessarily rank better. Each page needs to be compelling, so readers want to read it.
11. ANALYTICS-Check your site analytics for page load time, bounce rate, time on page, page views per visit and scrolling habits. Then improve or delete.
12. GO LOCAL-LOCAL SEO matters a lot! Get a Google "My Business Page", unlock and verify it to show up in search traffic.
13. IMAGE NAMES-Name your images with a name that identifies the image. Use BMP, GIF JPEG, PNG, WebP, SVG so that Google can index them. 
14. MOBILE-Optimize your website for mobile so that it can be read on whatever device is being used. 
15. DIY-Raise your SEO yourself, with planning. Use remarkable content. It's about your searchers experience for quality, relevancy and ease of movement through your website. 

Erika Burke is the Founder, Marketing & Creative Director and Content Writer at Scribe415 - A Creative Agency

#scribe415 #branding #websitedesigner #content #socialmediamarketing #ecommerce #igotit #yougotit #goforit @scribe415 

Creativity Takes Courage

Everytime I work with a client there is that moment, that jumping off point, when I'm feeling brave and I move ahead to create a brand, website, write their content or manage their social media! It's no different than drawing, painting, taking a beautiful photograph. If you have good command of your tools, trust in your skill and most of all the desire...You will succeed in bringing your vision to life.

The best thing about working with individual Real Estate Agents, Real Estate Groups and business is watching their business grow when they put their branding, website and social media in place and begin to make it work for them. Their reach expands, their message is heard and they thrive. 

Erika Burke is the Founder, Marketing & Creative Director & Writer at Scribe415 - A Creative Agency.

---