Marketing Director
Whether you have a start-up or an established business, a complete business plan includes a marketing budget to promote your presence and grow your customer base. How do you accomplish this to insure you are using your budget effectively?
· Project your annual income and take a percentage of that to devote to marketing. A good starting point is 9%+ for a start-up and 5%-6%+ for an established business.
Read MoreWe want to have a strong media presence.There isn't enough time in the day to do it all. Our social media posting isn't frequent enough or reflective of our branding. We're not getting conversion and engagement. "What to do?"
Create a Custom Content guide for yourself or your staff to use for inspiration in posting.
Create a Grid 4 blocks by 4 blocks on an 8.5 x 11 landscape document. You're going to fill it in as follows:
1. Take a look at the demographic you do business with. Think about their lifestyle and needs. Create 16 Titles which are categories that reflect their specific interests.
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