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Real time Real Estate success stories provide confirmation of consistency in real estate branding, messaging and social media marketing.
Here are 2 recent Realtor stories.
2 weeks ago, my client led a listing meeting. When the meeting ended, the client stating that he would "check her out" and circle back. Within half an hour, the prospect texted "I like what I saw and I'm ready to do business with you". My client was relieved that she led the meeting, as her website, content and social media branding were firmly in place showing any prospective client who she is and what she offers. This directly motivated the prospect to choose her.
My Realtor client was contacted for a luxury home listing through a business referral. The new prospect opened the conversation exclaiming how refreshing, sophisticated and direct her website and social media marketing were, that he needed go no further and would be listing several high end properties with her for sale totaling millions in business.
Every Real Estate professional who has embarked in a scaled-up marketing program including website, content, branding and social media marketing have seen direct results, an increase in sales price point and volume of business within 6 months of launching a full scale digital marketing program - often surpassing their own expectations and concerns on how to measure marketing effectiveness.
As a licensed Realtor with a 30+ year background in marketing, I always assure my clients to stay consistent and "Trust the process, it works!" and it does.
Erika Burke is the Founder and Creative Director of Scribe415 and enjoys creating fully optimized digital marketing programs for business and real estate professionals. Your success is truly my measure of success.
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