Whether you have a start-up or an established business, a complete business plan includes a marketing budget to promote your presence and grow your customer base.  How do you accomplish this to insure you are using your budget effectively? 

Here are The 8 Steps:  

1. Determine your Budget

·      Project your annual income and take a percentage of that to devote to marketing.   A good starting point is 9%+ for a start-up and 5%-6%+ for an established business.