Websites seem so yesterday. "I can run my business from social media, they give me all the tools." Not so fast!
A website is the home and virtual business card for your business with the info your prospects are looking for.
Posts relevant to your business are pushed to social media from your website. Think product listing, company culture, news and events. Users are directed back to your website, validating your business to promote engagement. (Just like this post)!!
ORGANIC SEO. Web crawlers look for valuable content and video to index for search engines. Originating valuable content from your website promotes organic SEO to improve search engine rankings.
COSTS. Costs for a website are from DIY in the $250 range, to a custom website at $1,500-$10,000. Web and SM development can happen in stages to grow as business increases.
Branded social media set-up costs are $150-$1000 for multiple outlets.
Site and SM management costs are $50-$150 per hour or may be charged by the post.
To control maintenance costs, check for training to self manage or train an assistant, even virtually.
FIRST STEP. Consult. Connect with at least 3 web developers. Learn what they offer, timeline, deliverables, costs, extra services like branding, SM marketing and training. Get a proposal and make a contract defining the project. Your web developer may continue to be in your business life, so make sure the relationship feels right.
NEXT STEP. You will need to be involved in your website creation and social media marketing management, so earmark the time and understand that you are moving your business to the next level.
Spending your time and money interconnecting your social media with your branded website provides you with a digital media marketing presence and messaging that grows your business through exposure and organic SEO.
Erika Burke is the Founder of Scribe415-A Digital Marketing Agency for business and real estate professionals who want to grow their business.