Feeling pumped up after the 'Agent Connect' session in July, at the Inman Connect Conference 2018 at the San Francisco Hilton. The conference's top speakers gave elevator speeches and enigmatic interviews as a preview to the stuff that will be in their break out sessions. If you listen closely, and I did, you get a wonderful overview of where our industry is headed...and great marketing tips!
5 Take-aways from 'Agent Connect'
- The most magic you can create with a client, your image and your personality is to be authentic
- Individual agent branding will allow you to convey who you are in the digital world
- Artificial Intelligence is hot - hot- hot! Think CRM's, predictive CRM, lead management & distribution
- Brokerages would be wise bring in talented marketing people on board to help agents launch individual authentic brands.
- Use tools to automate and virtual help to spread your message digitally.
In the afternoon, I took a long serious stroll through the "Start-up Alley" where the greatest real estate tech innovators share swag, video presentations, collateral and great info about why their product will work for you, the Realtor. It's up there as a favorite geek moment, since I love being ahead of the pack, in terms of what technology can be employed to help my clients grow their market share. So Thanks innovators - you make me look good.
As a former top producing Realtor in San Francisco for 13 lucky years, I remain in love with the industry and the people in it. That's what motivated me to combine my previous career in marketing with my deep knowledge of real estate, to build a digital marketing agency for real estate and business, from the ground up! We provide cutting edge digital marketing for Real Estate professionals from branding to websites, social media integration, ghost blogging, ongoing management and training!
Connect to consult about your real estate marketing questions. I love to share my knowledge:))