Grow Your Brand, Define your Value!
Your brand is the foundation of your marketing. The words and tone tell YOUR story, define your approach and level of service. Use powerful, meaningful words and images.
What is your mission and vision?
What value do you bring?
What is your promise?
Who is your ideal client?
What is your specialty?
How do you set yourself apart? Tip: This is your tagline.
Theme and Style
Logo, Colors, Fonts, Tagline, Strap line, Industry Logos, Bio, Testimonials
Go Big with Online Marketing
Take your brand through all of your digital media outlets for a consistent image and messaging.
Business | Personal Website with lead capture
Content Marketing | Post to social media FROM your BLOG, bringing users back to your website. Use live and graphics video to optimize SEO. Use local valuable content.
Social Media Marketing | Choose social media and set-up to brand, determine paid media use for: Facebook, Instagram, LinkedIn, Twitter, Yelp, Zillow, Realtor. com, Pinterest etc.
Drip Email | Manage communication, lists, tracking.
Set an Annual Budget
7-9% of total projected gross profit for growth
5-6% of total projected gross profit for marketing already in place
Break it down monthly and allocate for the year.
Erika Burke is the Founder of Scribe415 - A Digital Branding and Marketing Agency based in San Francisco, working globally
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