5 STEPS TO A CIRCULAR DIGITAL BRAND!!

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Scribe415 is a creative agency for business and real estate professionals. We have developed a circular digital marketing plan to make it easy for you to promote yourself, your business and your product in the virtual space. We write, design, develop and and put the systems in place for you to benefit from a fully optimized cross media marketing program to grow your business.

What is your marketing strategy?

Our marketing strategy is a comprehensive program that affirms your brand while building organic SEO, bringing you online recognition and user engagement. Once established, it requires little time to maintain. You can self-manage the program or Scribe415 will train your support staff or maintain your website, blog and social media for you.

Moving forward you will be ready to use social media marketing tools to gain followers and expand your cross media marketing program to print and video. 

WHAT IS A CIRCULAR DIGITAL BRAND?

It's your story. What you want tell people through on-line media outlets and your website. Who are you? What do you stand for? How do you do business? How successful are you? What can clients expect? Communicating your brand builds loyalty, friends, fans, users and connections. It is your digital calling card.

HOW?

1. DEFINE YOUR BRAND:

Name your business, create a logo, write your mission statement (About), Tagline and Strapline.

2. DEVELOP YOUR DIGITAL FOOTPRINT:

Write your bio (About) and develop a website, adding your branding with messaging, content and images to brand.

3. ADD SOCIAL MEDIA:

Take your brand through social media. Develop a presence on Facebook with a branded personal and business page, group or community. Update your LinkedIn Profile. Do the same for other media outlets like Instagram, Vimeo, You Tube, Zillow, Trulia, Google+ or other. Place social media feeds and links on your website. Link your social media to your blog. Use your social media links everywhere.

4. BLOG:

“Blogging isn’t for me” YES IT IS!!

A blog is where posts are created on subjects of interest to your clients and to make announcements of sales, upcoming property, products or events. Your posts are a reflection of who you are, how you spend your professional time and the highlights of your career. The same posts and graphics are used through all social media.

How are you going to promote your brand in in the virtual world? The smartest way is to direct prospects to your website, the home for your brand. Link your blog to your social media sites to automatically push posts.

Your blog provides a closer level of connection for your users.

5. ORGANIC SEO and CONVERSION

One of the key reasons to create and maintain a blog is the ability to automatically push posts concurrently to connected social media; gaining more exposure. Click throughs on your posts will direct the user back to your blog and website to further discover who you are or what you are promoting. This promotes user conversion and direct contact. Clicks are more powerful than posts.

BUZZ-WORD ORGANIC SEO:

This circular method of digital posting boosts ORGANIC SEO (that buzz word), so that your posts begin to show up in search engines for the tags included in your posts. It becomes easier to find you with a strong online presence that is generated specifically from your website. Video further enhances SEO.

THE BUDGET:

HOW MUCH IS IT GOING TO COST???

Having a marketing discussion without thinking about a budget is counterproductive. So have that conversation with yourself first and then proceed.

Our best practice suggestion is to devote 9% of your projected annual income during a growth phase to grow your business in real time. For an established business, with marketing in place, devote 5%-6% of projected income to maintaining and re-fresh marketing. 

The formula works, when applied carefully and systematically toward an annual marketing calendar to budget.

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YOU DON’T HAVE TO DO IT ALL AT ONCE:

If you are in real estate, earning commission or have a growing e-commerce business -  you may want to earmark funds and begin marketing in steps. Before you know it, your digital marketing will be in-place.

Suggested PROGRAM RAMP-UP:

Start with your BRANDING. This will identify your colors, logo, fonts and promotional content for flyers/statements/brochures, email, stationary, promotional items, business cards

Next milestone…DEVELOP YOUR WEBSITE: Add your brand, messaging, content and images to develop a digital presence. Publish your website to materials and email etc.

Next milestone…Add SOCIAL MEDIA accounts and update LinkedIn. Publish your social media links everywhere.

Next milestone…Add your BLOG to your website and connect it to your social media. Begin blogging and/or using a social media management service to maintain it.

Next milestone…Begin SOCIAL MEDIA MARKETING in synch with your ongoing blog.

Next milestone…Consider PRINT AND VIDEO MARKETING to expand your exposure.

Next milestone…Create an ANNUAL MARKETING CALENDAR for editorial and events to budget.

This is how to achieve a manageable, full scale cross media marketing program in place to propel you forward.  

Create the best possible digital calling card you can with us!

Scribe415 Services:

  • Branding, Logo, Tagline, Strap line, Mission Statement
  • Website Development & Design, Content, Messaging and Images to Brand
  • Social Media Set-up to Brand 
  • Social Media Marketing
  • Print Media Marketing to Brand
  • Annual Marketing Planning
  • Training for self-management, for support staff or ongoing media management by Scribe415

Build a program that works for your timeline, involvement and budget and grow your marketing with Scribe415. We will make it happen with you and for you! Your success is our mantra.

For a FREE consult contact:

Erika Burke, Marketing & Creative Director, Writer

415-279-1135 | erika@scribe415.com

www.scribe415.com

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